The magnet that draws the crowds
Advertisers want to appeal to the widest possible audience to get their message across, so they use the latest in design and language in order to catch the attention of the reader or viewer. This makes the collection a vivid reflection of trends and fashions in the past, and it is a rich source of visual material for historians of graphic design, typography and informal language.

One could examine the selections of colour and lettering, to see what kind of mood the designer evokes. One could also study the evolution of printing methods from letterpress, through relief prints, and chromolithographs to offset printing.

Except for the title picture, these images are presented in chronological order from the mid-nineteenth to the mid-twentieth century.

Barbara Lyon, Ephemera Curator, Alexander Turnbull Library
22 photos · 4,566 views